Environmentally sound product developmentGiving & Living's rubber baskets and pots are made of used tires in the Middle East. Every year there is a surplus of approx. 280 million. tires worldwide. In many parts of the world only a minor percentage of them are recycled into new products or reused in other ways. Used tires a therefore a major problem worldwide. Many times they are thrown out into the countryside, causing significant environmental and health problems. We therefore believe that it is both ethical and practical to reuse the tyre material.
Besides the fact that recycling is positive and environmentally wise, we find it funny to think of that the products have had a previous life on the roads - perhaps first in Europe and later in the Middle East - before they come to Denmark as trendy pots and baskets.
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